The official mug for questionable projects. 

This enamel mug is as durable and hard-wearing as that one project you know you should have cancelled six months ago. It’s the perfect companion for those late nights spent staring at spreadsheets, wondering if you should pour more resources into a venture that’s already consumed so much. 

Before you approve the next budget, ask the question on its side: “Is this just Sunk Cost?” It’s a tangible, daily reminder to evaluate decisions based on future potential, not past investment.

This lightweight Enamel mug is perfect for any event of the day, especially for camping. Whether you’re on the go, having your morning coffee, or a warm beverage you can easily use this mug. Order a personalized Enamel mug to sell in your store, or for your next hike

– Enamel 12oz mug

– NOT dishwasher or microwave safe

– White coating with a silver rim