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Brain Glitches – OUT NOW!
A Field Guide to Brain Glitches Have you ever wondered why brilliant teams make disastrous decisions? The scary truth is that the same “glitchy” mental software that led to the…
A Field Guide to Brain Glitches
Have you ever wondered why brilliant teams make disastrous decisions?
The scary truth is that the same “glitchy” mental software that led to the spectacular collapse of giants like Kodak and Blockbuster is running in your head right now. Your brain is a marvel, but it’s also a lazy shortcut-taker, operating on ancient programming better suited for the savannah than the modern boardroom. These shortcuts, or cognitive biases, are the invisible architects behind bad judgments and failed projects.
This guide takes you into the corporate crypt to show how biases like Confirmation Bias, the Sunk Cost Fallacy, and Groupthink led to predictable catastrophes. But this is more than a collection of cautionary tales; it is a diagnostic manual for intellectual self-defense
Drawing on decades of experience advising Fortune 500 leaders and the revolutionary work of psychologists like Amos Tversky and Daniel Kahneman, this book maps out the 50 most common glitches in our thinking machine.
Inside, you’ll discover a practical de-biasing toolkit, complete with actionable questions to challenge your own thinking and that of your team. Learn to spot these patterns before they derail your strategy.
Don’t let your brain’s factory settings sabotage your success. Arm yourself with this guide, and start making clearer, more objective decisions today.
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